Coca Cola
Beginning (1886–1920s)
May 8, 1886 – Pharmacist Dr. John S. Pemberton creates the original syrup in Atlanta, Georgia, and sells the first glass at Jacobs’ Pharmacy for 5 cents.1892 – Asa Griggs Candler incorporates The Coca-Cola Company, turning it from a local tonic into a national brand.1899 – Bottling franchise model launched (Benjamin Thomas & Joseph Whitehead buy U.S. bottling rights for $1).1915 – The iconic contour glass bottle is patented.1919 – Company sold for $25 million; Ernest Woodruff’s syndicate takes over.
Middle (1930s–1990s)
1930s–40s – Under Robert Woodruff, Coca-Cola goes truly global (“within arm’s reach of desire”), expanding across Europe and Asia.WWII – Coke supplied to U.S. soldiers at 5¢, leading to 64 overseas bottling plants.1960 – First major diversification: acquisition of Minute Maid (juice).1982 – Diet Coke launched, becoming the world’s top low-calorie cola.1985 – The infamous New Coke fiasco — withdrawn after just 79 days, strengthening brand loyalt
Present (2010s–2026)
